Vetements Fans Flock To Limited-Edition Event With Joyce In Hong Kong
ON the dock of the Kai Tak terminal in Hong Kong’s old airport, a fleet of yellow DHL trucks formed an unusual marketplace on Saturday afternoon. Spilling out of them were Swiss tourist goods, luxury T-shirts and trainers, and white raincoats that spelled out 'Hong Kong Playboy' on the back. You might have mistaken it for the most epic car boot sale on the Orient – the Hong Kong skyline giving panoramic backdrop in the afternoon sun – but as hoodie-clad youths formed a mile-long queue outside, it could only mean one thing: Vetements had come to town. “To me, everything has become so digital and accessible today, I think it’s so important to get out there and do something that’s special and unique; something you can truly experience,” Guram Gvasalia reflected over coffee the morning after his limited-edition shopping event. The ingenious Vetements CEO – brother of the brand’s designer, Demna Gvasalia – had partnered with Joyce on the one-off affair, which followed similar Veteme...