WHAT IS GUEST BLOGGING? & WHY IT'S IMPORTANT FOR YOUR BUSINESS
If you're a savvy blogger (like us) then you are most likely familiar with the term guest blogging: when a writer develops content for a blog that is not their own. It's an opportunity to take your expertise and share it with others, as well as an opportunity to increase traffic to both parties’ blogs Guest blogging is also a great way to establish yourself as an authority figure within your market and build relationships with other bloggers and experts within your field. Since guest blogging should be a two-way street, when hopping on the bandwagon, you should also consider featuring posts developed by guest bloggers. Featuring guest posts will also expose your audience to a new perspective and fresh new content. We are all guilty of falling victim to a routine and getting tired of the same old stuff, so this will keep them engaged and coming back for more.
Getting StartedLikely, your goals with guest blogging are one or all of the following:
- Expose your blog to a completely new audience
- Establish yourself as a ‘thought leader’ in your field
- Develop relationships with other bloggers in your field
- Do they have a slew of followers that are actively posting comments, sharing, etc?
- Do they have a Facebook page or Twitter account where they share their own blog posts regularly? These are all things to look for before offering to guest blog or vice-versa.
High-Quality Guest BloggingThink of your guest blog post as a valuable bit of information, not an advertisement! We are huge advocates for business blogging here at New Breed, but with that being said your blog should be used to educate your reader, not promote yourself. If the topic is relevant to something that you offer then we encourage you to feature it in your blog, but there is a huge difference between “selling” yourself and offering a solution to their problem. When it comes to guest blogging, don’t let the fact that you are talking to a new audience deter you from the 'educational purpose' of business blogging. The goal is to establish yourself as an authority figure in your field, introduce your name to a new audience and build a relationship with other bloggers or businesses. Besides the obvious need to create great content here are a few more tips to get you started:
- Your author bio or tagline is likely the only place in your post that is going to link back to you so make sure it is clear and concise.
- Consider including a relevant internal link back to one of their previous blog posts within your guest post. They’ll likely appreciate the research you have done and increased traffic for their blog.
- Conclude each post with a call to action for comments. Remember the more people to comment and share, the more popular your post becomes in a SEO search.
- Promote your guest blog post on your own social media networks and blog. This is a nice gesture that will also generate more traffic back to your guest and their business. It should be second nature for you to share your content and a good way to say “thank you” for publishing your guest post.
- Run Google Analytics to track how much traffic your guest post is generating. It’ll give you a broader idea of what readers want to hear about and see what is working for your business.